"The route you take is more important than the destination itself. Sales, marketing and customer service must constantly adapt and improve by means of 'agile' experimentation. This requires knowledge of customer behaviour and seamless internal collaboration."
Mike Hoogveld RM is an associate partner at Holland Consulting Group. He is a consultant specialised in measurable performance improvement in the field of sales, marketing and customer service. He is also one of the most sought-after sales and marketing speakers in the Netherlands.